Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.
Do designers have a theory that lets make them make practical progress? Where do critical design arguments and exchanges take place today? For the current issue of designreport, Klaus Meyer asked six designers about their positions on design theory – among them Joon-Mo Lee, Member of the Board at Phoenix Design.
The new top labels of the renowned iF International Forum Design compare those designers who in the past repeatedly achieved leading ranks at competitions. In four index groups, Phoenix Design holds at least the label "Top 10", and in each of the categories Design Studios and Industry "Bath" 2014–2018 the label "Best of" – the top rank.
Candidates wanted! Protecting the Brand Experience Identity in a Digital Context. The German Design Council, together with the Graduate College Dieselmedaille, has initiated a Fellowship Program in order to help shape and design the new rules for Brand Management in the digital age and to make them available to companies.
The jurors for the German Design Award have held their session. Silvia Olp, Head of Communications at Phoenix Design, has several times been one of the 45 international jurors deciding on the award levels »Special Mention«, »Winner« and »Gold«.
On Tuesday, 11 September 2018 at noon, Ivan Mallinowski und Christine Schaal from Containerwerk will be our talk guests at Phoenix Design in Stuttgart. LunchTalk means training at every first Tuesday of the month with all employees and guest speakers from various design disciplines.
STILL and Phoenix Design will be working together. As a leading and international successful supplier of intelligent intralogistics control systems, STILL will entrust its new products and services to the design expertise of Phoenix Design. Thus, Phoenix Design wins over yet another renowned industrial client.
PHOENIX Designers Carolin Schmitt and Stephan Thiemt conducted a five-day workshop – from 23 through 27 July 2018 – at the HfG Schwäbisch Gmünd on Minimalism. In one of four “Space Camp” workshops, they developed ideas and concepts in the area of Service Design together with the students to make more from less.
The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place on 9 July 2018 in Essen/Germany.
Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.
Phoenix Design, with their client Hansgrohe SE, scores at the Red Dot Award: Product Design 2018 and is honoured with 4 Red Dot Awards “Winner”. The international panel of jurors evaluated more than 6,300 submitted products from 59 countries and selected only 1,684 award “Winners”.
On display through Sunday, 22 April 2018, at the Salone del Mobile in Milan for the first time: “MyEdition”, the new faucet series by AXOR. Designed by Phoenix Design, the MyEdition faucets enhance the bathroom with a new dimension of individualisation – featuring different cover plates matched to each respective user’s personal predilections in terms of material and looks.
The former residence of King Wilhelm II of Wuerttemberg is again a place where history is being written – and where it is being narrated: at the Wilhelmspalais (located at Charlottenplatz), the first City Museum of Stuttgart is to open its gates in April 2018. The permanent exhibition called “Stuttgarter Stadtgeschichte(n)” (Stories from Stuttgart’s history) also takes a close look at topics in architecture and design, exclusively presenting a Phoenix Design design process.
As the new Digital Director, Marius Bauer leads the Phoenix Design studio in Munich and is part of the PHOENIX management from now on. In 2017, Andreas Diefenbach and Joon-Mo Lee were already appointed as members of the board. In addition, Yifan Zhang heads the new Shanghai studio since September.
As of March 2018, Andreas Diefenbach is a member of the Consulting Committee of the Dieselkuratorium – representing Phoenix Design in this election committee for the longest-standing innovation award in Germany. The Consulting Committee supports the Dieselkuratorium in terms of professional expertise with regard to technology potentials and innovation systems.
Great joy. Phoenix Design has been honoured 9 times with the iF Design Award. The iF award celebration will take place on 9 March 2018 at the BMW Welt in Munich. Of the more than 6,400 submissions, 1,218 were awarded the coveted design prize. The bathroom and kitchen innovations for AXOR and hansgrohe convinced the independent international panel of expert jurors.
In April, the world’s leading trade show for furniture and design will once again open its doors in Milan. At the Salone del Mobile, 17–22 April 2018, the brands AXOR and hansgrohe will showcase. Groundbreaking innovations for bathroom and kitchen will be presented to an international audience. Among them: products designed by Phoenix Design.
The international design fair blickfang will stop in Stuttgart this March once again. Within the scope of speeches, Marc Michalak, Senior Design Modeller at Phoenix Design, will present his contribution “Design Modelling – Future Needs Origin” on Sunday 18 March 2018 at 1 pm, dealing with prototyping in design practice: which methods or technologies make sense in a holistic design process?
What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!
From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.
In 2017, Phoenix Design is able once again to successfully defend its No. 1 position among external design studios in the international iF ranking creative. On sixth place in the overall ranking, Phoenix Design has been able to even improve its position compared to the previous year and is one of the top addresses for innovative design in Germany.
In-house model making. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Insights into a coordination process > Making of Video Model Making
创始人Andreas Haug 与 Tom Schönherr履历与德国现代设计的兴起密不可分。他们将这家上世纪80年代末成立的工作室变为工业和产品设计顶级品牌。“对我们来说，重要的是我们的客户的目标和目标，客户将我们纳入他们的战略中，从而，我们为其提供推动力。我们注意保持客户和外部专家团队之间的互动融洽顺畅。我们感到自豪的是，我们已经一次又一次地取得了成功，对于某些客户，甚至是数十年的成功。”他们都获得了“Lucky Strike Award”的终身成就奖，并获得了德国设计奖（German Design Award）“Personality”（人格魅力)。
Andreas Haug was the founder and co-owner of frogdesign (1982*) after studying design at the State Academy of Fine Arts in Stuttgart – from 1984 to 1987 as a design consultant and vice-president. Also Tom Schönherr studied at this university. In supporting the thesis of Tom Schönherr learn the two know each other. From 1982 to 1987 Tom Schönherr worked as senior designer at frogdesign also.
Andreas Haug is co-owner of frogdesign. As a freelancer in the design team of frogdesign Tom Schönherr working on the first portable Apple Computer (snow-white concept) and meets at this time on Steve Jobs.
On the sailing ship of Klaus Grohe (Hansgrohe) the idea of a joint studio was born. The starting point for 28 years of joint history: Phoenix and Hansgrohe.
Start of the design studio Phoenix Design in Ruppmannstrasse in Stuttgart-Vaihingen. From the beginning there were the departments product design and model construction, the latter reflects an important aspect in the operation of Phoenix Design - until today. Under strict secrecy created 1:1 models, in close cooperation between the customer and Phoenix Design.
Hansgrohe - The very first customer and still trying. "The relationship between Phoenix Design and Hansgrohe is very respectful - like a good marriage. Each of the partners respects what the other one does: Phoenix has really developed a technical understanding of the inner workings of our products, while our technical personnel has come to appreciate the extraordinary design work done by Phoenix … In the meantime, this cooperation works so seamlessly that many questions can be answered in short telephone conversations. Or a cloud of data comes flying directly down in the Black Forest from Stuttgart!”. Klaus Grohe
First contact with Loewe: “The discreet manner of Mr Schönherr. We realised: Here’s someone who not only thinks like us, who also acts like we do.” Dr. Rainer Hecker, former Member of the Board at Loewe. For this meet was an intensive 25-year co-operation in various fields of design (Design Consulting, Corporate Design, Corporate Language, Corporate Product Design). From no-name manufacturers to premium brand.
Caro – the first bathroom product line for Duravit – best-selling right from the start. Caro is still produced - unchanged. Already in 1989 Duravit was the leader in bathroom furniture and bathroom ceramics. Till today three bathroom series have created. Most recently: P3 Comforts (P3=Phoenix Design the Third ) - awarded in 2015: iF Design Award in Gold.
In close cooperation with Kaldewei until today emerged a complex product range, are matched in the product lines and price segments precisely coordinated. Kaldewei is part of the exclusive circle of strong German brands. Franz Dieter Kaldewei (owner): "Our business is steel and enamel. There are not many designers that can work with this sturdy, yet fascinating, material properly… In Phoenix Design, we have found a partner who forms our durable products in a manner that ensures that their design will also be ageless. They design our whole range of products from the basic through to the premium bathtubs and we could set standards in the market.”
Moving from Stuttgart-Vaihingen to the present location at Stuttgart-Bad Cannstatt.
Following a won competition, the collaboration with Viessmann starts.
Awarding of the "Lucky Strike Designer Award" to Andreas Haug and Tom Schönherr for their overall achievements.
Fire in the design modelling workshop / rebuilding.
The mobile phone industry is growing steadily and is an important field for interaction and product design at Phoenix Design from now on.
Opening of the representative office in Suzhou near Shanghai / China.
1987-2011 More than 450 design awards for design services from Phoenix Design. No. 1 position in the iF Award Ranking "Design Offices".
New business areas: Start of the cooperation with Trumpf, one of the world's leading companies for machine tools and laser machining.
Awarding of the German Design Award "Personality" by the German Design Council to Andreas Haug and Tom Schönherr for their overall achievements.
Class A Surfacing, Technical Design and Design Modelling – physical and digital is no longer delimitable and ushers in a new era.
More than 50 % of Phoenix Design's design services today are in the field of Interface Design.
Reorientation of the company's strategy and brand positioning.
Since October 2015, we have been represented in Munich with a further Studio, creating the basis for growth and the support of new exciting projects.
Wall of Fame: Since 2008, Phoenix Design has held the first place in the iF ranking creative "design offices" of the iF Design Award. Since its inception in 1987, Phoenix Design has received over 700 design awards, of which more than 450 have been awarded over the past six years.
In-house model making since 1987. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Highly professional design modellers in a top-equipped model making workshop. For us, model making is a fundamental element in product development. Fast connections and short distances allow designers to coordinate with model makers right away and get their concepts up and running right as intended.
The new Management Board of Phoenix Design (f.l.t.r.): Bernd Eigenstetter, Managing Director; Tom Schönherr, Gründer und Managing Partner; Joon-Mo Lee, Design Strategy Manager und Member of the Board; Andreas Diefenbach, Design Business Manager und Member of the Board; Harald Lutz, Managing Partner; Andreas Haug, Gründer und Managing Partner. In addition, Yifan Zhang, General Manager China (right), runs the new studio in Shanghai.
Redesign of the brand. From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.
The year 2018 starts with 8 German Design Awards and 9 iF Design Awards for Phoenix Design. In the iF Ranking Creative in the "Design Office" category, we are again in 1st place in 2018. The number of design prizes from the most diverse competitions since 1987 is steadily rising: 798 design awards in the spring of 2018.
Touchingly meaningful, dynamic and aesthetic. Balance beam, side horse and asymmetrical bars in a new shape, not only sporting the athletic quality of gymnastical achievement, but also – and even especially so – their aesthetic quality.
AR Airport Navigation App. Augmented Reality (AR) is finding its way into our daily life. This technology which has been explored in experiments for quite a while in the large research laboratories and universities is now ready to enter the mass market, being already accessible as smartphone applications or special hardware. The areas of application extend from games via learning environments all the way to practical deployment in warehouses or production facilities. The basic principle – overlaying reality with additional digital information – offers promising possibilities for displaying information in a large number of contexts, wherever it is needed. In the course of the project "AR Port", Yijian Lan and Alexander Kübler have dealt with the topic of Augmented Reality. In a first step, they analysed which technological possibilities exist today, and how design principles might be deduced from these via an experimental approach. In parallel, they developed an exemplary interaction scenario in which they transfer the principles defined by them to the context of an airport. From navigation via searching for information all the way to practical travel tips, a concept and prototype has evolved which shows the benefits of Augmented Reality. Credits: Yijian Lan / Alexander Kübler, Bachelor Thesis, Hochschule für Gestaltung Schwäbisch Gmünd. Mentoring: Florian Geiselhart; Prof. Jörg Beck; Moritz Kemper, Senior Designer / Phoenix Design.
Today, a journey takes place via many different stations from a starting location to a destination location. However, the stations are often independent of one another, offering no coherent connection. The airplane offers the opportunity to get from point A to point B fast and conveniently. However, the service user experience is not at all central; rather, the focus is on DIN standards and efficiency. Amid the fierce airline competition, however, passenger service can present a competitive edge. An holistic, innovative “Food Service Experience” in particular can play an important role here. The concept includes a new approach to on-board services, both in terms of thinking and packaging: new and innovative packaging (heated at the push of a button), a bottle as a travel companion, and two intelligent refillable service units. All these components together constitute a new “Food Service” system, making it possible to simplify service processes, to make life easier for the flight attendants, and to offer passengers a personal, individual, holistic user experience. Credits: Philipp Emmert, Bachelor Thesis, Muthesius Academy of Fine Arts & Design. Betreuer: Prof. Detlef Rhein; Sven Feustel, Design Team Manager.
NONO – Change the way you hear the world. In a world that’s always getting faster and more bustling, where more and more people move to the cities, and where our surroundings get louder and louder, we often feel overwhelmed by the background noise. What if each of us could design their own soundscape? What if we were free to hear and listen to what we want to, whenever we want to? NONO now offers each user the option to design their very own personal sound backdrop. The basic idea is a further development of the principle that ANC headphones are already using today: the counter-sound produced by the headphones cancels out bothersome sound. But with NONO each user can decide for themselves which sound is to be filtered out. Timbre, echo, volume and clarity of a sound can be altered as well – thus, each user can individually create their perfect sound environment. Credits: Malvina Krzywinska, Master Thesis, FH JOANNEUM in Graz/Austria. Academic adviser: Prof. Michael Lanz; Sven Feustel, Design Team Manager.
Bat - Mobility in Darkness. The night, a short time frame rife with opposites. Filled with darkness and mysticism, but also with beauty and fascination when we fill it with light. It seems as if we human beings feel the urge more and more frequently to be active in this precise time frame and to enjoy the silence of the night. We want to be out and about as individuals and discover our surroundings while feeling safe and self-confident at all times. The Bat concept is a flying light with accompanies you wherever you are and which shows you the way. It's next to you when you go jogging, it tracks you on the ski slope or sees you safely home. Bat is small and compact when it is transported. Unfolded, it is agile and creates a lighting atmosphere where otherwise none would exist. Bat is intelligent, tracks its environment and is able to react to you and your gestures. Now there is a new kind of interaction: the interaction between human being and mobile light. Credits: Tobias Tsamisis, Diploma Thesis, University of Darmstadt. Academic Advisor: Prof. Tom Philipps; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Juicy Bites – der personalisierte Smart-Snack. Konzept für einen 3D Food Printer und über "Werte" im Umgang mit Lebensmitteln. Juicy Bites ist der Ausdruck von Selbstbestimmung, das Wohlbefinden und einem bestimmten Lebensstil. Du entscheidest selbst was Dein Körper an Nährstoffen braucht um die perfekte Tagesperformance zu erhalten. Juicy Bites informiert nicht nur in Textform über den Nährwertzustand, sondern ermöglicht es auch seinen Zustand physisch zu fassen und sogar zu schmecken. Je nach Tagesaufgaben erhältst Du durch den selbstgemachten Smart-Snack die wichtigsten Vitamine, die in einer normalen Ernährung ausbleiben. Als Zutaten werden Obst und Gemüse verwendet, die nicht den allgemeinen ästhetischen Vorstellungen entsprechen und vom Markt aussortiert wurden (2. Wahl, Ugly Foods). Juicy Bites der personalisierte Smart-Snack.
Credits: Lun Yeh, Diplomarbeit; Hochschule Darmstadt, Betreuer: Prof. Thino Melzer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
neigborSWAP – local networking against food waste. In Germany alone, 11 million tonnes of food are thrown into the garbage each year although they were still fit for consumption, 61% coming from private households alone. At the same time, increasing urbanisation makes people wish for more social networking. What can we do against this development? How do you get people to treat food with more consideration, and which role can social networks play here? The result has been developed in dialog with users, via different personae and scenarios: neighborSWAP, an app as a local shopping network. It enables people to do collaborative shopping as well as share left-over meals, unused food or home-grown produce via a sharing functionality. At the same time, it inspires users to adopt a diversified, conscious diet. Credits: Jan Schröter, Master Thesis, Magdeburg-Stendal University of Applied Sciences. Academic adviser: Prof. Steffi Hußlein, Prof. Constanze Langer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Tomorrow’s textbook: “Mate”: though digital media are practically omnipresent all day long, they are somewhat underrepresented in schools and learning environments for children – despite the fact that they offer a wealth of possibilities for interaction, allowing to customize the learning process individually for each child. “Mate” is a digital textbook that chooses exactly this approach: Pupils themselves can influence what exactly they will learn, and how they want to go about it. They are active participants in using and creating the book and can introduce and integrate their own content, e.g. photos or videos. Multi-media offers cater to different types of learners. Class topics are developed individually and actively. And all the while, the book adapts to the personal needs of the learner, compiling content correspondingly. “Mate” accompanies pupils throughout their school career, analysing their skills and needs, providing focussed support. Credits: Rahel Flechtner, Bachelor’s thesis; Magdeburg-Stendal University of Applied Sciences, advisors: Prof. Bernhard Schmid-Wohlleber, Dipl.-Psych. Dipl.-Inform. Johannes Schäfer, Phoenix Design Academy. First Place aed neuland Award.
“Das Zeug zum Fliegen” (the stuff for flying) deals with Wearable Technology for Parkour athletes. In this sport, it’s all about finding and pursuing the most direct and efficient route across urban space. This means surpassing obstacles, climbing facades, mastering precarious balancing acts. In the focus: this shoe, specifically developed for this sport. It features a dampening sole which adapts to the foot shape of its owner both during phases of pressure and relief. The cushioning action prevents negative impact over the long term, e.g. joint wear. Thanks to sensors integrated into the sole, analytical results can be accessed and analysed via an app. This comprises data about distances run and altitudes surmounted as well as load and stress values and information about community members. The community is a special function where you can arrange to meet for training sessions or compare analytical results. Credits: Vanessa Woznik, Diploma thesis; Hochschule für Gestaltung (HfG), Offenbach [Hessen State University of Art and Design], advisors: Prof. Frank G. Zebner; Sven Feustel, Design Team Manager, Phoenix Design Academy. Finalist aed neuland Award.
Ordersystems - Design with all senses. Concept: When we are storing food, we fall back on using systems, that don‘t serve our demands regarding emotional aesthetics and functionality at all. „animo“ is a system, that stages visually appealing aliments appropriately and gives the user the possibility to build his own unique order by moving the individual elements. The permanent presence of the food that is stored, leads to an better overview: Amount and best-before-dates won‘t get out of sight anymore. The established grid, existing of drawers and cupboards, gives way to a flexible ordersystem, which combines storing fresh & durable food at the same time with aesthetics and communication. „animo“ develops food into a design-feature of the kitchenarea - and that‘s just the focus it deserves.Credits: Rosi Weiße, Diploma, Bergische Universität Wuppertal, Tutor: Prof. Oliver Grabes, Prof. Matthias Schönherr, Phoenix Design Academy, Stuttgart.
The subject of Philipp Oster's end-of-term paper is a new concept for a washing machine. Is this household product positioned in the best place? He suggests designing the washing machine that it can also be put up in the living or dressing room, just like a piece of high-quality furniture. In this concept for the future it could be possible to wash clothes with carbon dioxide in a gentle way which is not harmful to the environment and to use smart capsules with individual scents instead of commonly used detergents.
„Hilfe für Helfer"– Rettungsboje nimue. Jährlich kommen viele Menschen durch Ertrinken ums Leben. Das Konzept soll deshalb sowohl präventiv vor Gefahren in Gewässern schützen als auch aktiv bei Unglücken eingreifen können. Hierfür befindet sich die Boje "nimue" auf der Wasserfläche. Sie sammelt Daten zur allgemeinen Wasserqualität, stellt diese über eine Internetplattform zur Verfügung und warnt vor potenziellen Bedrohungen, etwa durch chemische Verschmutzungen oder eine nicht tragende Eisschicht. Badegäste oder Wintersportler werden über ein Kamerasystem durch biometrische Bewegungserkennungen auf Gefahrensituationen analysiert. Wird eine Gefährdung erkannt, kann eine Unterwasserdrohne in Bewegung gesetzt werden, die unter die verunglückte Person taucht und diese durch einen aufblasbaren Airbag über Wasser hält. Credits: Stefan Hasselwander, Diplomarbeit; Hochschule Darmstadt, Fachbereich Gestaltung, Betreuer: Prof. Justus Theinert; Jens Wingerath, Design Team Manager, Phoenix Design Academy; Anerkennung bei Mia Seeger Award.
Architecture on the Water: The „Yena“ catamaran concept does not interpret sailing as a challenging sporting activity but focuses instead on the relaxation aspect – enjoying the sun and the sea on a sailing yacht in peace and quiet without needing the help of serveral crew members. The type of sail and the mast positon are important aspects of the concept. Credits: Ralf Kittmann, Diploma, Kunsthochschule Berlin-Weißensee, Tutor: Prof. Helmut Staubach, Phoenix Design Academy, Stuttgart.
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