Here, you can find texts and images for your press work as well as general information about Phoenix Design, interview excerpts, trade publications and lecture/presentation/conference events. For your comments and questions concerning interview appointments, trade publication contributions, award jury participation, speeches as well as additional product and project texts (including photographic material), please contact Silvia Olp:

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  • Design Friends Conference in Luxembourg

    On 24 January 2018, Andreas Diefenbach, member of the Phoenix Design Management Board, was the invited guest speaker at the conference series by the Design Friends at the museum of contemporary art MUDAM in Luxembourg. In his one-hour speech about “The Future of Living” he dealt with pivotal design topics.

  • 30 Years of Phoenix Design with logic morals magic

    Following the motto of “30 Years of Phoenix Design – Logic, Moral, Magic”, this 30-year anniversary saw a spirited celebration at the legendary BIX jazz club in Stuttgart with more than 200 business partners and staff. Andreas Haug and Tom Schönherr took anecdotes as well as flops and hits from those days to the stage. The future was presented as well: new management board, new business areas, and strong growth in the Asian region.

  • The Dictate of Brand Management

    Tom Schönherr is co-author of the book on sustainable brand management and implementation published by Gabler. Tom Schönherr's point of view in his article "Erst Design macht Marken (be-)greifbar" ("Only Design Makes Brands Tangible and Understandable") is: "Brand design is a marathon, not a sprint." In his opinion, this is valid for both consumers and suppliers.

  • The Joy of Flying

    Philipp Emmert dealt with the “Smart Economy Service Experience” during air travel at the Phoenix Design Academy. From that experience, the industrial designer has deduced his concept for an holistic “Food Service Experience” for both passengers and flight attendants. The designed components comprise: Service Units (Meal Server, Refiller), Travel Bottle, self-heating Smart Packaging.

  • Relaunch of Phoenix Design's Corporate Design

    From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.

  • Shanghai calling - Interview with Yifan Zhang

    Phoenix Design has opened its third studio in Shanghai in September. In the interview, Yifan Zhang, General Manager China, talks about the beginning, the different culture and the potential of the Chinese design metropolis.

  • Change in the Phoenix Design Management

    As a member of the board were appointed to the management: Andreas Diefenbach and Joon-Mo Lee. Yifan Zhang also runs the new studio in Shanghai.

  • User Experience of Care-O-bot 4 Tested in Practice

    “What’s the Effect of Care-O-bot 4 on the Selling Floor? Evaluating the User Experience of a Service Robot” is the title of a research paper by Carolin Schmitt she wrote while with Phoenix Design. In her paper, the Interaction Designer investigates how visitors to the electronics store Saturn in Ingolstadt reacted to the Fraunhofer IPA Care-O-bot 4 designed by Phoenix Design.

  • Red Dot Award: Best of the Best 2017

    Phoenix Design, with their client Hansgrohe SE, wins the top award “Red Dot Award: Best of the Best” for the KitchenSinkCombi C71. In January 2017, the kitchen sink combinations were first presented at IMM Cologne, and now they already receive the coveted quality seal for the new kitchen market.

  • What does excellent service mean?

    As part of a global User Research project we collected insights from different perspectives about the topic: What does outstanding service mean? The results in short.

  • Welcome, Hackers!

    From 5–7 May 2017, the first Munich AngelHack took place in the Phoenix Design studio. Besides urban centres like New York City or Hong Kong, Munich is the first of more than 60 stations of this year’s world tour. Some 40 entrepreneurs, developers and designers convened for the Hackathon over the weekend in order to realise their ideas on the topic of SMART HOME. 

  • Bicycle Brand Contest 2017

    Exactly 200 years after the invention of the bicycle, the German Design Council offers – for the second time – awards honouring outstanding product and communication design in the bicycle industry. The focus of this international competition is on accomplished staging and execution of brand management and communication. Andreas Haug, Managing Partner and founder of Phoenix Design, is part of the jury which will chose the winners on 25 April 2017. Regarding his interview in the Bicycle Brand Contest 2016 Magazine one can guess what the passionate cyclist this year pays attention to.

  • A week MCBW with Phoenix Design

    The Munich Creative Business Week (MCBW) taking place 4–12 March, once again attracted top designers, architects, creatives, and business representatives from all over the world to meet in the Bavarian State capital. According to the motto of “The Smart Revolution”, design studios, galleries, and businesses opened their doors for exhibitions, workshops, and lectures. Hardly a day went by without some contribution by Phoenix Design.

  • Luminous drone "bat"

    The Phoenix Design Academy is an Innovation Lab for young and experienced designers, where they can realise and share their visions. The joint claim is to work on topics relevant for society, and to find new solutions for current problems. As project leaders, the students pass through the entire creative process, from finding the first idea via iterative prototyping all the way to the product which can be put into practice. They are accompanied by their mentor Sven Feustel, Design Team Manager with Phoenix Design, and by other specialists from the Phoenix team.

  • Phoenix Design Studio Munich

    Since October 2015, we have been present in Munich, with our most recent branch office creating the basis for further growth and looking after exciting new projects. See for yourself, take a look at the extraordinary interior design by Ippolito Fleitz and get to know our new interdisciplinary team.

  • Archetype of a service robot Care-O-bot 4

    Service-Robot Care-O-bot 4. The archetype of a service robot for tomorrow, developed and designed in close cooperation between Fraunhofer institute and Phoenix Design. Not only in the care sector does automation run its course. Routine chores in the private as in the public sector can be taken over by this android.

  • Viessmann: Smart, Safe and Uncomplicated

    Phoenix Design has created a new interface design for Viessmann. The innovative user surfaces provide both professional and inexperienced users with a way to work the technology in a safe and uncomplicated way. (210)

  • ZEISS: Visualised Precision.

    Phoenix Design has designed a new generation of ZEISS lenses, characterised by outstandingly user-friendly, integrative and elegant shapes. Thanks to this, all designs have received the iF product design award; the wide-angle lens 1.8/32 for mirrorless system cameras even received the iF gold accolade. (303)