Phoenix Design

  • Phoenix Design Shanghai

    Phoenix Design Shanghai

    Phoenix Design has been present in Shanghai since 2011 – even earlier than the opening of our studio in Munich –, and now we will expand our presence in the Chinese design capital: We will open our own studio with a team of experienced designers who will accompany more and more projects of our Asian clients in the future.

    “By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closet to our clients and their markets. Only in this way will substantial innovations come about”, says Yifan Zhang, General Manager China, who will be in charge of our new studio. Team members from Stuttgart and Munich will also move to the Chinese metropolis for building up the studio and carrying on the established design culture and design quality of Phoenix Design.
     

    Phoenix Design Shanghai
  • Red Dot Award: Best of the Best 2017

    Red Dot Award: Best of the Best 2017

    Phoenix Design, with their client Hansgrohe SE, wins the “Red Dot Award: Best of the Best” for the KitchenSinkCombi C71. The international jury honours "a high degree of clarity and straightforwardness" in every detail. In addition, we’re very happy to receive 6 Red Dot Winner Awards for the AXOR, hansgrohe and DURAVIT brands.

    The winners are:
    - Duravit P3 Comforts Washbasin, Shower Tray, Bathtub
    - AXOR Uno Zero/Select product line
    - hansgrohe Metropol product line
    - hansgrohe RainSelect product line
    - hansgrohe Croma 280 Air 1jet shower head
    - hansgrohe Croma Select 280 Air 1jet Showerpipe

    The high-calibre panel of jurors judged both the quality and the skill shown in the product design. Out of more than 5,300 submissions, only 103 products were honoured with the quality seal “Best of the Best”.

    We thank our clients for their trust in our abilities and for the outstanding collaboration throughout the years. And last but not least, all this is only possible with a first-class and committed team.

    To Product hansgrohe KitchenSinkCombi C71

    >> To Press Release

    Red Dot Award: Best of the Best 2017
  • Lunch Talk at Phoenix Design

    Lunch Talk at Phoenix Design

    Training at Phoenix Design: Every first Tuesday of the month: Lunch Talk with all employees. 12:00 Talk with guest speakers from various design disciplines in the Rotunda at Phoenix Design. 12:30 Lunch with excellent food from the Phoenix Kitchen and good conversation will be a garantee. We know each other and we want to learn from each other and benefit fromsynergies. Our guest speaker also will get insight into our world of logic, moral and magic.

    Lunch talk speakers in the past: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Darge, Dorten; Marcus Fischer, Mackevision; Christian Weisser, Design Studio; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin.

    And we have limited spaces for interested guests. Registration Enable JavaScript to view protected content.

     

    Lunch Talk at Phoenix Design
  • Support for Stuttgart and Shanghai

    Support for Stuttgart and Shanghai

    Yingying Ni, Senior Product Designer, David Samuel Weiskopf, Transportation/Product Designer, and Katharina Unger, HR Manager, will support the Phoenix Design Teams in Stuttgart and Shanghai as of now. They thus take over important interface positions in our studio.

    Yingying Ni is the first team member of Phoenix Design Shanghai. After her one-month initial training in Stuttgart, she will focus on projects of Asian clients as a Senior Product Designer, and continue to build up the Phoenix Design studio in China. After completing her bachelor’s studies in Shanghai, her interest in German design led her to Karlsruhe where she graduated at the Hochschule für Gestaltung [Karlsruhe University of Arts and Design]. In the meantime, she worked as a student trainee with Phoenix Design and wrote her final thesis at the Phoenix Design Academy on the mobile steam cooking unit Slow Food for China.
    After five years of work experience in designing products around the bathroom, Yingying Ni will increasingly carry our values of “Logic, Morals, and Magic” to the Asian markets. Her motivation stems from wanting to improve people’s quality of life thanks to user-focused design. She knows how to empathise with people – taking on the user’s perspective is part of her strong points.

    David Samuel Weiskopf chose the path to creativity early on before graduating in 2016 as Master of Arts in Advanced Product and Transportation Design at the FH Joanneum Graz [Joanneum University of Applied Sciences, Graz, Austria]. During his practical semester, he joined the Phoenix Design team in Stuttgart, and he returned here in June 2017. Thanks to his specialisation during his studies and his experiences in the automotive industry, David Samuel Weiskopf will add his expertise to the area of transport systems and mobility at Phoenix Design.
    With regard to global changes and the increasing dynamics in society, the topic of design becomes ever more important and more exciting for him. The love for creating and designing new products and vehicles, adapting them to needs and requirements while not neglecting their formal essence, is what he considers so special in his activities as a designer. Born in Austria, he was drawn to Germany not only because of the design business. The Stuttgart metropolitan region and the intercultural society here lured him from the Alpine regions to our wine-growing area.

    Katharina Unger takes on administrative tasks as an HR Manager as of now. She passed her Master’s degree in European Business at the OTH Regensburg [Technical University of Eastern Bavaria at Regensburg], and after working in recruiting and applicant coaching, she will now handle the HR topics at Phoenix Design. Curious about design herself, she has found our studio compelling not only because of the creative and relaxed atmosphere, but especially because of the clearly discernible team spirit.
     

    Support for Stuttgart and Shanghai
  • Interview with luxlumina

    Interview with luxlumina

    For Munich-based company Shapes, Laura Somaglino, Product Designer with Phoenix Design, designed the pendant luminaire SUMMERA. Its biggest success: German Design Award – Winner 2017. With “luxlumina”, the Swiss Magazine for Architecture and Lighting Design, the Diplom-Designer conducted an interview – available in the current issue 19/2017.


    Which general principles or criteria do you follow when designing a luminaire? Phoenix Design is in the tradition of Bauhaus and Ulm School. In today’s context, this means: consistently user-centred and brand-typical, focussed on the needs of the user, on self-explanatory interaction with the product, turning it into a touching experience. With regard to the pendant luminaire for Shapes: reduced and clear language of forms, serene colours, warm light for the room and the people in it, uncomplicated functions.

    Is a comprehensive creative brief by the client more of an obstacle or do you see it as beneficial? A comprehensive creative brief is very good and definitely necessary. In the case of Summera, it was about getting a luminaire design going which was to express European design culture, from Scandinavia to Italy.

    How did you execute the design of the current luminaire? Which was the basic inspiration? In any case, comprehensive research is the basis for any design. The pendant luminaire was to be deployable both in a restaurant an in private surroundings. Inspiration and trends from architecture, material worlds, fashion and art accompany this process – the archetype of an industrial luminaire of past times was with us since the beginning.

    How important was the creative environment at Phoenix Design? Here at Phoenix Design, we enjoy ideal working conditions. Exchange in design circles, comprehensive materials libraries, in-house model making workshop, working times based on trust – creativity can develop freely, very important for us designers.

    How does the exchange with the client work out? Do they participate in each single process, or are they presented with the final product? As a rule, all projects and products come into being in close exchange with the client and the development department of the respective company. In the case of the Summera pendant luminaire, this was even more concentrated – which is how the name “SUMMERA” by Phoenix Design came into being. The technical innovations came from Rasmus Pagaard. Materials, shapes, and colours were tested, models were used for finetuning. And the “German Design Award – Winner 2017” of course crowned our work with success, and we accepted the award together.

    At the end of the design process, the product becomes the property of the client. How difficult is it for you to let it go? Letting go is not easy. Did I really think of everything? Will interior designers be able to integrate my design into their own work? But during the relaunch last year, it became clear: this is a great luminaire in all its sizes, colours and shapes. And when the first restaurant deployed the luminaire, we were all very happy indeed.

    “I think, the creative brief was the most important thing. Right from the very beginning, we were quite clear about what we and our customers wanted, and Phoenix transferred these wishes into aesthetics. The ensuing workshops with Phoenix were particularly good as well, where we took a look at even small details together, and where we could establish that we share the same feeling for detail and quality. SUMMERA is thus completely thought through, from the design via the material to the user-oriented surfaces. Our customers recognise and appreciate this”, says Rasmus Pagaard, CEO of Shapes, about the collaboration.


    >> Source [in German]: Lenning, Thea: Design-Hub für nachhaltiges Produktdesign am laufenden Band, [design hub for continuously creating sustainable product design] in: luxlumina 19 (2017), 42-45.

    More about SUMMERA by Phoenix Design

    Interview with luxlumina
  • Noise Pollution

    Noise Pollution

    The fact that the global population is increasing and more and more people are moving into the cities is nothing new. Population increase and urbanisation go along with discussions about environmental pollution, mobility, and living space. But there is in fact another problem most people don’t pay enough attention to: noise.

    When many people live and work together in close quarters, the noise level is bound to rise. Sounds have a big effect on our well-being. They change our mood and impact our health – sometimes without our even noticing it. They are always around us, in every situation in life. The effect of the stream of acoustic signals on us may be positive, but also negative. When our evaluation of sound is negative, we call it noise.

    Although the evaluation depends on the situation and on personal factors, what stays the same are the effects on human beings, which are still largely underrated. Especially long-term stress on our ears is problematic.

    Within the scope of the Phoenix Design Academy, Malvina Krzywinska will deal with “Noise Pollution” in her Master’s thesis. She is studying Product and Transportation Design at the FH JOANNEUM University of Applied Sciences in Graz (Austria) and for the next six months regularly reports on trends and solutions in this area.

    Noise Pollution
  • Kitchen & Bath China 2017

    Kitchen & Bath China 2017

    The Kitchen & Bath China trade fair will open this year between 31 May and 3 June in Shanghai, providing a great industry overview. Asia’s leading trade fair for kitchen and bathroom appliances, home products and equipment has been drawing visitors from around the world for 22 years now to the Shanghai New International Expo Centre (SNIEC) with its 200,000 square metres of expo space. Among the more that 4,500 exhibitors, there’s also Hansgrohe SE with their brands AXOR and Hansgrohe.

    This year’s main focus is on four product innovations: the Hansgrohe KitchenSinkCombi C71, AXOR Uno basin mixer, AXOR ShowerHeaven and the faucet series AXOR Montreux – designed by Phoenix Design.

    Managing Partner Tom Schönherr, Design Business Manager Andreas Diefenbach and Design Business Manager China Yifan Zhang from Phoenix Design will be on site, standing ready to meet the press and give interviews.

    You can meet our representatives at the Hansgrohe SE trade show stand W1, D01-D03. Please get an appointment beforehand by sending an email to Enable JavaScript to view protected content..

    More about the KBC 2017

     

    Kitchen & Bath China 2017
  • Autonomous Driving at MuC 2017

    Autonomous Driving at MuC 2017

    Another Phoenix Design contribution has been accepted! Following Carolin Schmitt and Johannes Schäfer, now Philipp Geuder will also take part at the MENSCH UND COMPUTER 2017 conference [Humans and Computers] taking place 10-13 September 2017 in Regensburg. He will present an interactive concept on autonomous driving which he developed during his time at the Phoenix Design Academy.

    Philipp Geuder developed an interactive concept for navigation, route finding and destination in an autonomous vehicle for his Bachelor’s thesis at the University of Applied Sciences at Potsdam. There, he analyses and shapes autonomous driving in cases when people are unable to define a definite goal for their travel because they follow their intuition and want to determine their route spontaneously and without time pressure. As a result, three scenarios are being presented and described, including relevant groups of personas, of how the interaction with the fully autonomous vehicle will take place.

    Claudia Tietge, Interaction Design Team Manager with Phoenix Design, was the mentor for this thesis.

    More about Phoenix Design at the MuC 2017
     

    Autonomous Driving at MuC 2017
  • Three Winners from China

    Three Winners from China

    This year, the Hansgrohe Design Prize by iF followed the motto “Future Living: Innovative Forms of Using Water in Tomorrow’s Kitchen”. For the seventh time, this international prize for up-and-coming design talent was awarded by Hansgrohe SE and hosted by iF in Hannover. Andreas Haug, Phoenix Design Managing Partner & Founder, was part of the panel of expert jurors who selected the winners.

    493 concepts were submitted for the competition, of which 165 made it onto the “final list”. Three of the five prize-winning concepts for “Using water in the kitchen” were from design talents from China.

    Phoenix Design has been designing products and interactions for clients in China for years. In 2017, we expand our presence by opening a studio in Shanghai. It is precisely this outstanding design intelligence and the tangible innovation power that make this market so exciting. 

    See all winners at http://ifworlddesignguide.com/hansgrohe-2017-winners/
     

    Three Winners from China
  • Potential for much, much more

    Potential for much, much more

    An interview with Andreas Haug, Founder and Managing Partner of Phoenix Design, about Stuttgart and design trends. Read more in the magazine "The Creatives - People, Comapnies, and Projects in the creative state Baden-Wuerttemberg" by the Ministry of Economics, Labour and Housing.


    Mr. Haug, you have been in business since the late 1980’s. In which respect has the work of a Product Designer changed? Of course, attention to detail still plays a big role. But the range of activities has clearly expanded in a strategic direction: brand-typical and user-centred design are cases in point. The interplay of product design and digital interfaces, i.e. surfaces for controlling and using products, represents a rapidly growing market. Today, more than a third of our team of 60 are working on Interaction Design, i.e. on designing interfaces between the user and the product. The times when pure styling was enough to set things in motion are definitely gone. Today, communication and holistic product experiences have moved into the foreground. Here, the future is in “Service Design”, especially in consumer electronics. Apple and Google are cases in point.

    You design a wide range of products, from showerheads to a service robot... This wide range is not typical for the design industry, but for us it is an important precondition to deliver contemporary design. We are using the synergy effects, our designers and model makers like to work for different industries.

    Will the showerhead of the future be online? Interconnectedness is the big challenge. All design disciplines need to be attuned to each other, both on the designer and the manufacturer side. There’s a big backlog in this respect. The trend towards the miniaturized computer is unstoppable. And the next showerhead may respond to voice commands.

    How important are the numerous design awards Phoenix Design has won over the years? Both nationally and internationally, they are an important factor for assessing our performance capabilities. We are happy that our clients, too, present their products to international panels of jurors, and that we can both benefit from the success. But what’s even more important is that the designs are compelling in terms of longevity and measurable business success.

    Phoenix is also a member of aed. This initiative was founded by architects, engineers, and designers in Stuttgart in order to provide a network for the participants and to showcase their work in public. To what extent does your company benefit from being part of this network? The aed is unique in the German design landscape. There is potential for much, much more. In terms of professional exchange, we also extend an invitation for a “Lunch talk” once a month at Phoenix Design: agencies, architects, film-makers, and designers from Stuttgart present themselves within the context of a nice luncheon for the entire team. The goal is to draw attention to the great design landscape in the greater Stuttgart area and to use synergies.

    Phoenix Design has locations in Stuttgart, Munich, and Shanghai. Why there? Shanghai is China’s design metropolis and an important meeting point with Asian clients. The actual design of our products and interfaces, however, takes place in Stuttgart or Munich; many of our clients come from Southern Germany.

    Is Stuttgart an attractive work place for creative people? Stuttgart is one of the design strongholds in Germany and will remain our main location. Talented students are offered – as a complement to their university studies – to do their final theses with us. They get experienced designers and model makers as mentors, and they also receive financial support.


    >> Source [in German]: Plavec, J. G. (2016): „Potenzial für viel, viel mehr“ ["Potencial for much, much more], in: Die Kreativen. Menschen, Unternehmen und Projekte im Kreativland Baden-Württemberg [The Creatives. People, Companies and Projects in the creative state Baden-Wuerttemberg], 42-45. See www.wm.baden-wuerttemberg.de/de/service/publikation/did/die-kreativen
     

    Potential for much, much more
  • Phoenix Design at the MuC 2017

    Phoenix Design at the MuC 2017

    The contribution by Phoenix Design for the conference MENSCH UND COMPUTER 2017 [Humans and Computers] has been accepted. Our Interaction Designer Carolin Schmitt and Johannes Schäfer will participate in this expert conference taking place on 10–13 September 2017 in Regensburg (Germany), giving a 30-minute practice-oriented speech about the Care-O-bot 4 User Experience.

    The speech entitled “What’s the Effect of Care-O-bot 4 on the Selling Floor? Evaluating the User Experience of a Service Robot” is based on the research paper by Carolin Schmitt at Stuttgart Media University [Hochschule der Medien Stuttgart]. In her paper, the designer investigates how visitors to the electronics store Saturn in Ingolstadt reacted to the Fraunhofer IPA Care-O-bot designed by Phoenix Design. There, “Paul” acts as a shop assistant, welcoming customers and helping them find products. The focus of the survey is on a qualitative evaluation of the effect (User Experience) of this service robot, and the mode of operation and the results will be presented at the conference.

    Johannes Schäfer is the Phoenix Design mentor for this research project. In cooperation with Fraunhofer IPA and Phoenix Design colleagues, different scenarios, interactions and personalities were defined for “Paul”. The speech will pay particular attention to the intended and perceived effect and personality of this service robot.

    The contribution about Autonomous Driving by Philipp Geuder has been accepted, too.

    This contribution is intended for all User Researchers, designers, and everybody interested in robotics – please register at http://muc2017.mensch-und-computer.de/anmeldung/

    The aim of the conference series “Mensch und Computer” is to bring together different specialist and practical areas within a developing information society and to provide the framework to engage in a productive discourse, learning from each other so that as many people as possible can derive benefits from this. The conference is organised jointly by the Technical Committee on human-computer interaction at the Gesellschaft für Informatik and the German UPA, the professional association of Usability und User Experience Professionals. Phoenix Design supports this conference as a sponsor.
     

    Phoenix Design at the MuC 2017
  • Juicy Bites á la Pecha Kucha

    Juicy Bites á la Pecha Kucha

    On behalf of the Ministry of Economics, Energy, Transport and Regional Development of the State of Hesse, Hessen Trade & Invest GmbH was extending an invitation to designers, producers and material manufacturers to attend an event on 23 May 2017 between 11 a.m. and 4 p.m. at the Offenbach Chamber of Industry and Commerce (IHK). On the topic of “Additive Production and Material Innovations” as part of the event series MATERIAL FORMT PRODUKT [Material Forms Product], Lun Yeh, Product Designer with Phoenix Design, held a presentation about “Juicy Bites”, the personalised Smart Snack that comes out of a 3D printer.

    This half-day event discussed the application potentials of additive production processes in a design context, getting the participants in touch with material innovations in 3D printing. After introductory remarks by Prof. Frank Zebner, Head of the DIIO Design Innovation Institute Offenbach, about innovations in 3D printing brought about by designers, the presentations commenced.

    Lun Yeh used the “Pecha Kucha” format, presenting 20 slides of 20 seconds each – Japanese presentation technique met Design. “Juicy Bites” from the 3D Food Printer – product designer Lun Yeh developed this during his time at the Phoenix Design Academy. It is a concept using a 3D printer and conveying “values” in terms of how to handle and treat food. The ingredients for the Smart Snack are fruit and vegetables which no longer live up to conventional aesthetical concepts and that have thus been rejected by the market. Depending on the respective daily task, the snack gets personalised and will supply the most important vitamins which otherwise might be left out in a normal everyday diet.

    In 2016, his diploma thesis finished at Top 3 rank of the 3D Pioneers Challenge. Some quotes by the panel of jurors about “Juicy Bites”: Quotes the classical cooking utensils in new interpretation – Now we’re doing a re-composition of vegetables – Vegetables 4.0 – The designer has a penchant for Stanley Kubrick – Multi-sensory dining experience.

    More about the product

    Learn more about the event at www.hessen-nanotech.de

     

    Juicy Bites á la Pecha Kucha
  • Interview in “WirtschaftsWoche” Magazine

    Interview in “WirtschaftsWoche” Magazine

    It’s nice when a business magazine show an interest in design. Thorsten Firlus-Emmrich, editor with “WirtschaftsWoche”, visited Phoenix Design in Stuttgart. Andreas Diefenbach, Design Business Manager, and Silvia Olp, Head of Communications at Phoenix Design, talked with him, showed him around the studio, and provided insights into Phoenix Design’s mode of thinking and working.

    Thorsten Firlus-Emmrich asked questions e.g. about: How does the exchange between clients and design studio look like? Against “tunnel vision”: What’s the added value of an external design studio compared to an in-house studio? 30 years of Phoenix Design and more than 30 years of Hansgrohe – how can one sustainably shape the success of a brand by providing always fresh innovations up to this day? These and many more questions and their answers are published in the “WirtschaftsWoche” edition of 3 July 2017 or online (only in german).

    Interview in “WirtschaftsWoche” Magazine
  • The End - or not?

    The End - or not?

    The end – when is a project finished? This is the seminar topic that students from the Karlsruhe University of Arts and Design (HfG Karlsruhe) discussed with Product Designer Alvaro Witt. The designer related how we at Phoenix Design define the end of a project. He then gave our visitors a guided tour around the studio and the Design Modelling Workshop.

    Dr. Oliver Herwig, lecturer at HfG Karlsruhe, accompanied the students. Here’s his conclusion:

    The end will come. Guaranteed. But we are so engrossed in making and creating that we don't really think about when a project is truly finished. Is it the moment when the last instalment payment is in the bank? Or when the client nods? When all time allotments have been used up, and everybody's nerves are on edge? All too often, we define ourselves in relation to outside factors. So when does a project really feel complete?

    To find out more, the seminar “The End” at HfG Karlsruhe visited Phoenix Design in Stuttgart and received interesting insights into the daily workings of a successful design studio. How are products and services really created? Which tools do designers use, and how do they allocate their time and their resources? Just this: Apparently, their needs to be a balance between creative work and a fixed structure, between time management and flow. The surprising thing about this: Phoenix has no use for that notorious 24-hour end-of-project stress injection. Those who have not slept well and who are not wide awake can no longer be creative. And the end? Well, it's often the beginning of a long-lasting partnership which will reach far beyond any one concrete project. NB: A designer’s work is never done.
     

    The End - or not?
  • First AngelHack in Munich at Phoenix Design

    First AngelHack in Munich at Phoenix Design

    During their 10th Global Hackathon Series AngelHack is stopping by in Munich on 6th to 7th May in our studio! AngelHack worldwide unifies developers, designers and entrepreneurs who are committed to bettering the world, their city, themselves, or just simply competing for fun prizes. Phoenix Design is hosting their very first event in Munich as one city of about 60 in this year's series!

    Smart Home is all around us, it’s happening, it’s already there. Our lights are adapting to our mood and schedule, we talk to our apartments, we track, we measure, we adapt. All of this is controlled by our phones, by language interfaces and our fingertips at our wrist. Phoenix Design’s challenge for the AngelHack Global Hackathon Series moves all around smart homes and water.

    What would you do to make this all more enjoyable? What would you track? What would you do? What is the future of smart water, the fuel of life? At our homes, at our workplaces or on the go. Now is your chance to innovate!

    All ages, genders, and skill levels are welcome. Come solo or in a team of up to five, and spend the weekend learning new skills, meeting your local tech community and tech sponsors, enjoying free food, and more.

    Day 1 - Saturday
    9 a.m. – Doors Open & Breakfast
    10:30 a.m. – Opening Ceremony & Sponsor Welcomes
    Noon – Coding Kick Off
    1 p.m. – Lunch
    2 p.m. – Sponsor Breakout Sessions
    7 p.m. – Dinner
    7:30 p.m. – Screening of Seed
    10 p.m. – Pitch Workshop
    12 p.m. – Create project profile on hackathon.io, final submission due 1 p.m., Day 2
    From 12 p.m. – Hack, hack, hack

    Day 2 - Sunday
    8 a.m. – Breakfast
    Noon – Lunch
    1 p.m. – Code Freeze & Submission Deadline on hackathon.io
    1:30 p.m. – A/V Check
    2 p.m. – Demos
    4 p.m. – Winners are Announced / Prizes!

    Sign up for $5: https://www.eventbrite.com/e/angelhack-global-hackathon-series-munich-tickets-33569721942

    Location: Phoenix Design, Hans-Fischer-Straße 10, 80339 Munich/Germany


    More about AngelHack

    First AngelHack in Munich at Phoenix Design
  • Design Forum with materialscout Efrat Friedland

    Design Forum with materialscout Efrat Friedland

    On 8 May 2017, Phoenix Design welcomes Efrat Friedland in Stuttgart at our Design Forum. Friedland is a designer who over the past 15 years has focussed on materials and technologies in architecture and industrial design. At Phoenix Design, she will showcase the materials and processes of her projects and relate in detail about sustainable and intelligent materials.

    With her experience as a materials specialist, Efrat Friedland is a sought-after speaker at international conferences and has taught her trade at numerous academies. In Israel, where she comes from, she founded and managed iMatter, the first and to date only materials library in the country.

    The Design Forum is an internal further education platform taking place every other month. Experts from different areas of the industry share their experiences on current trends, technologies and future topics with our staff. The platform thrives on peer-to-peer communication and an open exchange in order to learn from each other.

    Design Forum with materialscout Efrat Friedland
  • aed Book Interview

    aed Book Interview

    The aed Society for the Advancement of Architecture, Engineering and Design in Stuttgart published their second book by the beginning of 2017 including reports on activities, events and their support of young talents. Well-known personalities of these branches from Stuttgart area gave an interview, as do Andreas Haug and Tom Schönherr, both Founders and Managing Partners of Phoenix Design.

    “More than 700 design prizes and 400 of these over the past five years. What is the secret to this success?

    Andreas Haug: Basically it is our own requirement to offer the highest quality design services. We are usually able to generate innovative and contemporary designs using well-founded insights, specific research and precise analysis as well as a strategic concept. We need to work out what users want! Thus, our work provides not only value for money, but brings our clients, in particular, economic success.

    Your design studio is growing. You now have an office in Munich. Why Munich?

    Tom Schönherr: This second location is the cornerstone of our growth strategy. We have been able to increase our expertise and manpower in both product design and, most importantly, in interaction design. Munich is a good location for this – it is home to a alrge creative scene, especially in the digital field. Munich is very well connected internationally and our clients from Asia enjoy visiting our studio in Munich.

    Digitalization is going from strength to strength. How does Phoenix Design adjust itself to this, or how large is the proportion of employees working in this area at the moment?

    Andreas Haug: It is interesting that a brand is no longer mainly experienced via a product but also very much via digital interfaces. Thus, digitalization gives design the chance to generate different, new experiences. It offers a brand an additional value with respect to the product and services for its users. We at Phoenix Design have already been looking at product and interface design from a holistic perspective for many years, even before our clients were becoming aware of it. Today, we are implementing our concept of integral design, which incorporates a holistic physical and digital approach, with a large number of specialized employees.

    The “hidden champions” of the region, including Hansgrohe, Duravit, Interstuhl, Trumpf and Zeiss, have been your clients for many years. What do these companies have in common?

    Tom Schönherr: These companies share a pronounced culture of innovation. They strive for continued development in both large and small things. In our long-term, collaborative partnership, we are able, time and again, to create substantial additional benefits through our useful innovations. Whether it is the iF Design Award, the Red Dot Award or the German Design Award, these companies regularly receive design prizes for their products – and, of course, we are very pleased about that.”


    Source: aed Stuttgart (2016): Architecture Engineering Design, 1st Ed., av edition GmbH Verlag für Architektur und Design, p. 290f.
    ISBN: 978-3-89986-243-0 / www.aed-stuttgart.de

    aed Book Interview
  • Want Good Usability and UX?

    On 28 April 2017, Johannes Schäfer, Interaction Design Team Manager, will speak at the Workshop IMAGINE SURGERY at the Charité – Universitätsmedizin Berlin. The two-day lecture series is the first of two planned workshops; the next will take place in 2018 in Boston, Massachusetts.

    As one of the five contributors in Session 2 – Technological Visions, Clinical Demands, Usability Challenges from 11:30 am through 1:00 pm, Phoenix Design will participate.

    In his speech entitled "Want Good Usability and UX? Aim at the heart of Users, Technology and Demand", Johannes Schäfer presents innovative medical products and the design processes leading up to them.

    All too often, there is a gap between users and manufacturers of medical devices. A user-centred design process unites stakeholders and beneficiaries in a multi-disciplinary design team in order to balance and mediate the different interests (business, technology, usage) – by comprehending and compiling user needs, by evaluating prototypes, and by (co-)designing better solutions which are then fine-tuned taking into account business considerations, and optimized as part of an iterative process. 

    Johannes Schäfer is co-responsible for medical design at Phoenix Design. In his speech, he will discuss the user-centred process, taking several projects as cases in point.

    Please register for one of the limited seats by 21 April 2017 at https://imagine-surgery.org/registration/.

    Want Good Usability and UX?
  • Bicycle Brand Contest 2017

    Bicycle Brand Contest 2017

    The Closing Date for this year’s Bicycle Brand Contest was 13 April 2017. Exactly 200 years after the invention of the bicycle, the German Design Council offers – for the second time – awards honouring outstanding product and communication design in the bicycle industry. The focus of this international competition is on accomplished staging and execution of brand management and communication.

    Andreas Haug, Managing Partner and founder of Phoenix Design, is part of the jury, and he is a passionate cyclist himself. When judging design, he pays particular attention to the quality of each detail, to subtleties in designing shape transitions even in the smallest components, and to holistic design.

    “What I notice from a design perspective in the bicycle market in general is that there are still component manufacturers and frame manufacturers. This is the reason why the harmonious overall design of a product, as we know it from the automotive sector, is often not attained in a bicycle. From a user point of view, I'd wish for a higher level of integration of components and functions”, said Andreas Haug about the Contest 2016. We are excited about his verdict this year.

    The jurors meet on 25 April 2017, the prizes will be awarded in the fall. In addition to awards in 18 categories, there will be five special awards: Innovation of the Year, Team of the Year, Brand of the Year, Agency of the Year and Ad of the Year. The special honorary award Brand Manager of the Year will be handed over to an individual for outstanding corporate achievement.

    More about the Bicycle Brand Contest 2017

     

    Photo (left): Andreas Körner; Photo (below): German Design Council

    Bicycle Brand Contest 2017